Budweiser is bringing friends together. Chevy is keeping America rolling. And we’re all trying to keep up with the Kardashians.
For-profit brands just get it. Driving big sales is all about telling us on the most visceral level WHY we can’t live without them.
It’s no different for nonprofits.
If I’m going to …
Read full post on our crowd blog:
Go out of business, talk to a Kindergartner and other steps for getting to WHY
Blogger: Jocelyn Harmon.